InfiniT - Bjorn's Timberman Formula

Has anyone else noticed the InfiniT ads on the back page of the tri mags? It shows three triathletes and give details on their nutririon formula. It says that Bjorn goes through 600 cals/hr for a HIM. I know he’s an animal on the bike, but 600 cals/hr? I wonder if he just loads up on the bike and then goes light on the run?

I’ve experimented with it in training but no I don’t go through that amount of calories in races.

I’ve experimented with it in training but no I don’t go through that amount of calories in races.
Thanks for the clarification. Otherwise, we’d have to start calling you Big Bjorn.

See this is what is great about slowtwitch, you ask and the man himself answers your question. Thanks for replying Bjorn, I have a quick question for you if you do not mind. What would be your race day nutritional stratagy for an IM? You do not have to give out any secerets, I was just curious if you could give us some idea of what you would do. Thanks again for taking the time.

I’m probably not the right person to ask since I’ve had a hard time getting nutrition and Ironman right. But the times I’ve had most success I’ve taken in about 400kcal/h on the bike in form of gels or sports drink with moderate amounts of sodium and then a bit less on the run.