Because I’m a consumer, too! And all of you are right, no-one is making anyone buy these items.
Also, I didn’t frame the question, hey, someone is MAKING US INVOLUNTARILY BUY EXPENSIVE SHOES, or, sorry TunaBoo, expensive 11 speed wheels, what can we do to stop this insidious practice? I’m asking about value. Also, I also didn’t say you can’t or shouldn’t go find or wait on “deals” or “reduced prices,” or buy “earlier models.”
I’m not naive to believe that neither I nor anyone else can wield some galvanized buyers group in a Gandhi-like boycott to stop increased prices in the market for shoes, or actually bike products too, if we want to go there. Its simply a remark I’m making which I have seen now for pricing of performance products we buy, the last 10 years in this sport.
It just seems to be going up quite dramatically for the last 3 years.
Now, to the people below. The gentleman who bought Cortana’s for $160, I actually wear those and I bought Cortana IIs for $120, 2 years ago, so right there is what I’m talking about. Are we getting $30 more value from the shoe? Its a great shoe by the way. Maybe so, but its going up.
I will concede there are some shoes more static in prices, like your Kinvara line, possibly the Mirage line, too. The Pegasus was quite stable in price for some years, (85-95 dollars) now its $120, or so. And Asics, apparently is aware of this issue, and has come up with the Asics Flux and is trying to keep that no higher than $100, in their higher end cushioned shoe line (Nimbus, Cumulus).