I’d be surprised if this bank sponsorship is about marketing. It’s more likely akin to the American Interbanc sponsorships from a few years back. The owner and his wife where triathletes and just wanted to contribute. I’m guessing one of the bank executives is a triathlete or is married to one.
i just finished interviewing ben atkins - waterfall bank guy who’s making these decisions. he is, basically, a patron. just, these athlete’s aren’t painters or sculptors or composers, they’re triathletes. yes, the bike was chosen by heather. bought. painted. so, yeah, if you have any choice and you choose a cervelo that is the most authentic “sponsorship” going. i hope to have that interview up on the site by tomorrow.