My local running store had a Skechers demo night. I test rode some of the GoRun ultras, and they were very soft. I liked them a lot, and I will be investing in a pair.
After the run, I was able to hang around for beer and pizza. At some point, I realized that I was having a significantly better than average evening in no small part because I was able to combine beer consumption with staring at a wall of running shoes. It was incredible!!
Any other good beverage/endurance sports goods retail going on out there?