Too funny.
http://www.bikeradar.com/road/news/article/gta-5-satirises-mamils-and-triathletes-38362/
Mamils might squirm at a GTA V trailer for Ego Chaser (a fictional energy bar brand) when the narrator says: “We mostly sell energy bars to desperate middle-aged men who haven’t played sports for years but are suddenly obsessed with triathlon.”
It continues: “Hey, you could be a super athlete even though you have an office job and a family you ignore; you don’t have time for real friends – you’re a warrior. It’s an energy bar that’s all about you.”