Really, GM? An anti-cycling campaign. Making fun of people who can’t afford your overbuilt, crappy vehicles. Go DEEEtroit!
How is this an anti-cycling campaign? I’d bet that 99.9% of this forum owns a car (or has a spouse who owns one). I’d also bet that their reality would indeed suck without a car.
Lighten up and learn that it’s okay to laugh at yourself.
I am outrageous.
This campaign is wrong on so many levels. It belittles cycling as a valuable mode of transport, encourages students to take on more debt, puts more sh1tty cars on the roads, and reinforces negative stereotypes about cycling.
I don’t find this anti-cycling either. It’s a clever add. You’re taking it way to seriously. C’mon they are giving a discount to a demographic that really can use it.
Maybe he is on the walk (bike) of shame after spending the night at her house.
Maybe he is disgusted with his Dia-Compe brakes…what an aero disaster…at least turn the handlebars up and around and go for the “I don’t care look”
Maybe his hipster single speed with narrow straight bars is in the shop…no way to impress the ladies
Maybe she is actually impressed, can tell he has buns of steel, will lose the zero driving the car and get with a hero that rides (probably not him though)
Maybe she knows that his seat is too low and he needs a 120 stem and drop those bars
This campaign is wrong on so many levels. It belittles cycling as a valuable mode of transport, encourages students to take on more debt, puts more sh1tty cars on the roads, and reinforces negative stereotypes about cycling.
I do not see it that way at all. If anything it is disrespectful to women as it implies that they are shallow and would not want to date a guy who rides a bike everywhere because he is too broke to have a car. Do you really think that people who make cars are out of line for encouraging people who do not have cars to buy them?
I like all my bikes. Some of them cost more than cars I have owned. As a mode of transport they all blow in comparison to my car.
I would love to see this ad in a big city or a real college campus. Driving a car around for commuting to a large college campus is silly and a waste of time. It would normally take me 15 minutes by bike to get to campus regardless of traffic. 20-30 By car depending on traffic, not including parking, and 45mins by bus.
And don’t even get me started on college football gamedays…
Pretty hilarious posts on the FB campaign wall…
Clearly GM agrees that this ad is offensive.
that won’t be good enough for white wizard.
Clearly GM agrees that this ad is offensive.
No, they recognize that people whine about it. There is a difference. Marketing response.
BTW I find your posts clearly offensive. You should remove them all.
I don’t see it as anti cycling.
I see it more in the lines of the burger commercials where supermodels and jacked studs with six packs are telling everyone that they aren’t man enough if they don’t order the super size 1500 calorie meal.
it may not have been meant to be anti cycling (one of the other ads showed a girl walking and a car splashing water on her), but it’s just a stupid ad that says buy a car is a better option than walking or cycling in locations where those methods are usually way better than driving. Anyone who lives around a college campus knows that parking is almost always a nightmare and usually costs money. I’d bet you’d have a very hard time finding one university that thought having more cars around is a good idea.
I also think it was a bad ad because it played into bullying and people making fun of others for what they don’t have. I just thought it was a socially irresponsible ad campaign and I’m glad it was pulled.
Really, GM? An anti-cycling campaign. Making fun of people who can’t afford your overbuilt, crappy vehicles. Go DEEEtroit!
http://www.bikeleague.org/news/gm_blunders.php
the chevy volt seems pretty sweet- 6 speed with a turbo, and 35mpg, a hatch back, and a sun roof…for under $18k???
too bad it’s not a subaru…
yeah, they never agreed it was offensive. They just apologized if you found it offensive. Big difference.