as those of you who get our weekly newsletter might know, we advertise that our forum generates “over 200 posts a day.”
here’s what’s happened since we started making the claim, no doubt buoyed by the faster speeds achieved since moving over to the new server/host.
we now average 600 posts every day, and whereas we formerly served about 400,000 pages each month we will serve about 1,200,000 page views this month. at the rate of increase we ought to be somewhere between 1.5 million and 2 million pages a month this summer. perhaps more. additionally, about 500 lurkers registered to post last month.
of course the slowtwitch site at large has grown as well but, ironically, instead of the site advertising and fueling growth in the forum, i believe the forum is the point of entry for a lot of new people, and they then discover the site. however it works, 'sall good.
most of this increase is no-doubt due to the morbid curiousity in, an the ballooning popularity of, mr. tibbs.
I echo Tom’s thoughts, however, I now find myself asking you, “Is Mr. Tibbs part of your new guerilla marketing campagin?” Brilliant!! The truth is out - Slowman is Mr. Tibbs, no wonder we never see you posting on his threads!
Tread lightly. Mr Tibbs seems to be Slowman’s alter ego and I am not convinced they know about eachother, yet. It is that whole Fight Club scenario. Slowman just sees Mr Tibbs posting.
Dan…basically what you are saying is that there are way more people seeing the Cervelo banner at the top of this page. With all the talk of P3’s and P2K’s on this site, one wonders if another sponsor would want to pay a huge premium for that ad space given the potential distribution of their marketing message to a very qualfied market segment
It’s always amazing to me when you see the “net numbers” - it’s a way more compelling argument for advertising and promotional dollars than the traditional channnels ( print, TV etc)
I was at a seminar recently about the car business and the internet. More than 75% of car buyers are now basing their car buying decisons on information they gather on an auto companies Web site and other online comparison and review sites. So why are the car companies still spending a bizillion dollars on TV and print ads and only a small fraction of the total marketing budget is going into the online channel? I suspect that we are heading into a big rationalization about this in the next few years.
Fleck. TV is a push medium. Internet is more of pull once you have their interest, but if you don’t have their interest through some means, no one is coming to your website. In the case of cars, you push your brand out by TV, and then you pull them in with the internet. You see Lance driving a Legacy, then you go to the Suburu website and get all the details on the car, compare elsewhere online, find the cheapest dealership and then show up for your test drive/purchase. Advertising on TV is not about to go away, but your are correct that the budget mix will change.
Fleck. TV is a push medium. Internet is more of pull once you have their interest, but if you don’t have their interest through some means, no one is coming to your website. In the case of cars, you push your brand out by TV, and then you pull them in with the internet. You see Lance driving a Legacy, then you go to the Suburu website and get all the details on the car, compare elsewhere online, find the cheapest dealership and then show up for your test drive/purchase. Advertising on TV is not about to go away, but your are correct that the budget mix will change.
Dan, in light of your increased hit rates, Gerard was going to email you about doing a give away of 35 new Cervelo P3s, fully equipped, dura ace, to the first registered Slowtwitch users who film themselves doing Maylene’s “crabwalk.”
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I must admit, I used to lurk every once in a while, but seeing the “Mr Tibbs” line at the bottom of Hid’s post on another forum, my intrest has grown and now I’m a daily visitor to this site. Ton’s of useful info on this site, thanks.
