Endura – official sports drink of ironman wa. wtf

Triathlon Forum
1

Well I have entered Ironman Western Australia that is on at the end of the year and I get this email on the weekend.

But I thought Gatorade was the official Ironman drink?

ENDURA – OFFICIAL SPORTS DRINK OF IRONMAN WA

**Endura Magnesium Rehydration Formula Lemon Lime **will be the Official Sports Drink for IMWA and will be available from aid stations on the bike and run courses, as well as pre and post race.
Possibly the most powerful rehydration and recovery formula available, Endura Rehydration is not just a sports drink. Endura Rehydration contains a balance of electrolytes and magnesium that athletes need for optimum performance.
Endura Rehydration: Helps prevent muscle cramps and spasms. Relieves muscle aches and pains. Improves stamina and rapidly replaces fluid and electroyles. Contains Meta Mag TM, a patented form of magnesium that’s highly absorbable and easily digestible.
To achieve your best possible race result you should train with the same sports drink that is provided during your event. Endura Rehydration Lemon Lime will be available at drink stations on course at the Ironman WA. Why not start the process in maximising your performance and recovery today.
Endura Sports Nutrition is available from all good sports specialty stores, Pharmacies and Health Food Stores. Go to www.endura.com.au for a list of distributors.

2

Only for the NA races. And then I think maybe not all of em. Fuel changes are common.

3

Gatorade is not as big of a player outside the US market. High 5 and Endura, Endurox and Enervit.

4

I’ve been using it exclusively for two years and really like it a lot. It’s substantially higer quality than Gatorade and it’s truely chelated minerals are the real thing, from Albion Labratories. It doesn’t get any better IMHO. I only drink GatorAde if I’m out of the good stuff.

Karma