A lot will pay for it. HBO charges $15 a month. Disney easily has the content to charge that. Remember they also own abc.
The Who wants to pay for another streaming site argument is non-starter. The same thing was said with Netflix. “Who would pay for this when you’re already paying for cable”. Plenty. Once it is set up no one pays attention it’s just a small amount coming out of your bank account or credit card each month.
If you put the content out there for a price that makes sense people aren’t going to care about it being another service.
The more of these companies who do this will continually pushes cable companies into a smaller corner. At some point it’ll be cheaper to have 4-5 subscriptions of the channels you want vs 80 percent you don’t. That’ll be a great day.
This is just one more step towards ditching cable services for people. Customers are going more and more for a la carte viewing. Unfortunately, that’s going to add up to as much or more than your cable bill was, as these various networks or companies all start their own services.
But will people really mind? I wouldn’t. At least I would know I am getting what I am paying for. Right now I am a direct TV subscriber. I watch Game of Thrones, Walking Dead and may one or 2 other shows from on Fox or the other main networks. I am thinking of dropping Direct TV all together and just throwing up a High Def antenna for local channels. Then use streaming services for the rest. As of right now, I don’t think there are any contracts with streaming services. I would more than likely pay HBO the $15 a month while Game of Thrones was on and do the same with who ever is streaming walking dead. After the season is over cancel the service until next season.
I don’t know if people will mind. For many, the high cost of cable/satellite is why they cut the cord. They do so because local networks can be viewed over antenna, and you can currently subscribe or pay for two or three services (Hulu, Amazon, Netflix, etc) and get most of what you want. If everything turns into discreet services with a $10-15 fee, it will add up quick.
Part of the appeal of cable is that the costs are shared. As long as you only want to subscribe to a small handful of content providers, you’d be fine. But if you have to pay separately for each major “cable network,” plus separately for Disney owned content, and separately for WB own content, and separately for Fox owned content, and separately for Sony owned content, etc, etc, it will get very expensive. And as much as some people are good with cutting the cord and only watching their favorite shows, an awful lot of people like being able to see bits and pieces from all over the spectrum. They like being able to surf around and find random stuff to watch.
It’ll be a big paradigm shift.