…on the Bikesport site. I’m sure only false modesty prevented Tom from directing us there, so I thought I’d do the honours.
It looks like the photo shoot worked out tremendously well, and the model does a fine job of making you want to put on those bike clothes. Informative and mildly titillating, it adds yet more proof to that old saw that what is covered has more allure than what is revealed.
Top work, all round.
I think it came out OK, but just OK. We didn’t have a hair dresser at the shoot- huge mistake, poor Sarah, bless her heart, her hair is a disaster in this. That’s my fault. There is a salon right across the street. We could have grabbed one of the girls from there for an hour with a bunch of that crap girls put in there hair to fough it up and made it look much nicer. Luckily for us, Sarah is a pretty girl and a very expereinced photo model, so she pulled it together.
You have got to love it when you’re working with a subject and they ask things like, “Do you want me facing the center of the page on the website?” and a million other things I likely would have forgotten.
Marc did a fine job with lightling too. I think the stuff we produce in the future could be fantastic.
“Nothing screams “novice” like bare legs in cool temperatures.”
Tom,
Loved the above line!
Nice work on the shoot. The model looks real and there is some really good information in there.
I have done this type of work in the past - both sourcing models, overseeing shoots and also being the subject matter myself and it’s more work than people think. It’s hard to come out with a look that is real, but does not looked staged. That will actually help and compell people to be more interested in the apparel and then buy it.
Fleck
I see she had no problems with wardrobe changes without my help…bummer
The web site looks great!
I wrote that crap at 4:50 AM after reading a copy of some stupid fashion magazine (“Wallpaper?”) to get a feel for the writing style. I just tried to knock that off.
You should have seen the first versions. It was utterly horrid.
Here’s the link for those who haven’t peeked in- this takes you to the home page for the full “cheescake” shot- then just click on the link to learn more:
Tom,
Again - very informative. This should be required reading for many triathletes as triathletes seem to be the worst offenders of the riding nearly naked in cool to colder weather. Why this is, I have no idea. Perhaps it has something to do with the sports roots of doing everything in a speedo . . egads!!! For goodness sakes put some cloths on.
Armwarmers, knee-warmers and leg warmers should be part of every triathletes wardrobe. They are such practical, functional and flexiable pieces of clothing.
Fleck
The constant stream of people who come in the door this time of year with knee soreness was a big reason we cooked this up.
That and I’ve got a lot of arm and leg warmers to sell… 
Having a cute girl on the site is good for traffic too.
There was something written!? I didn’t even notice. Just kidding. Sometimes there is a tendency to be overly critical of our own work. Good job
I’ll second that. It is pretty informative.
I can attest to that. My running background included a H.S. cross country team rule of no snow=no tights. I’ve gotten better about dressing for the weather, but my knees have enough accumulated damage that they turn an awful blueberry color as soon as they begin to get cold. Also even though I wore tights all winter, I’m off running right now w/ patellar tendonitis. Sucks.
Kevin
.
I liked it… but did anyone else think this combo was a little funny looking?
Arm warmers and a sports bra? At least it’s nice to look at 
Tom,
Next time you want to do a shoot, PM ‘stoots’ on this board. Phenomenal photographer/roadie.
Andy
Still think you should have done it undressing.
"knee soreness was a big reason we cooked this up. " nice article. it amazes me how many guys (women seem to have more sense when it comes to dressing appropriately) i see in seattle in winter riding in shorts. yesterday took the cake. a guy in the full postal uniform riding his top of the line trek in short sleeves, and shorts. it was windy and 40F and he’s grinding up a hill at about 50rpm.
I told Sarah “This is going to seem a little weird…” but she said, “I bartend at night at a couple clubs and I wear arms warmers with tank tops all the time…”
But yeah, well, it is supposed to demonstrate the order in which people are supposed to get dressed.
But yeah, well, it is supposed to demonstrate the order in which people are supposed to get dressed.
So those sickos can work backwards. Repost in reverse order. I’m telling you it will be hot. And I am a marketing genius.