This was discussed in length on the Van Rysel XCR thread some months back. Decathlon is a discount chain with mostly white-label brands, which for the price is good quality (mostly) and accessible to that low-cost market.
A TT bike with its limitations for a triathlete (UCI geometry, no internal storage etc) at almost 8K is going to be a challenge for a new brand / bike. They are way past mid-market brands like Argon 18, QR, heck even a good/midrange Canyon Speedmax is cheaper than that.
I have been to several bigger Decathlons around Barcelona the last couple of months, and the bike-people there does not even know of its existence…
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