Here are a few, and you marketing types please explain them:
Rozerem: Sleeping pill with Abe Lincoln and a beaver talking to each other.
Geico: The cave man thing.
The BK king kind of creeps me out for some reason.
What’s to understand? You remember the commercials, and you know the brands that go along with them. Mission complete.
slowguy, there must be a theme or idea. I mean, Abe Lincoln and a beaver. what is that?
Well, the theme is to make you remember the product. The concept is that people dream about weird things, but when you have insomnia, you miss out on your dreams. In this guy’s case, he normally dreams about Abe, the beaver, and the astronaut. They miss him because he’s not dreaming, because he’s not sleeping.
I love The King he is great.
Cavemen are funny too.
astronaut? I though it was a deep sea diver.
could be
.
I love the king.
The rozerem commercials are supposed to be about a guy who hasn’t been sleeping well and therefore doesn’t dream anymore. The groundhog, diver guy, and lincoln are all characters from his dreams who tell him that they miss him and that he isn’t himself now that he’s not sleeping.
The Geigo thing started with a “so easy a caveman could do it” spot. and i think when it become popular, they went overboard on blowing out the caveman idea… and now a tv show. i’m not a fan.
I do like your dream explaination, although that is a funky dream.
Give me a nice Cervelo commercial any day.
The Miller Lite guys reposessing beer from the overpriced restaurant is my latest favorite.
The concept is that people dream about weird things…the beaver…
I don’t think it’s wierd to dream about beaver.
~Matt
Depends on the amount of fur. Too much, and it’s a nightmare. I would post a picture here to illustrate what I’m saying, but I don’t want to make this my last post on ST!
Every Old Navy commercial I’ve ever seen. I can’t even figure out the demographics of who would understand them.
“hey you Mr. $11.50 chesseburger”
A president and beaver… hmmmmmm… let me think.
I love The King he is great.
Cavemen are funny too.
The greatest Burger King commercial ever…long live the king.
The Miller Lite guys reposessing beer from the overpriced restaurant is my latest favorite.
I’m with you although as someone who used to buy/sell commercial time I’m wincing just a little. It’s Miller High Life not Miller Lite. A small detail to you or I but a life & death difference to someone in the creative department at the ad agency that sold the concept to Miller.
“Cleanup on aisle Common Sense…”
“Step aside Mon Ami”
“$11.50 for a hamburger?! You must be CRAZY!”
" An honest beer at a tasty price"
Not understanding Rozerem’s commercials is going to make an ad exec somewhere suicidal…
…but seven months into the Rozerem campaign the results are mixed, to put it mildly. The brand is a distant sixth in its category, with a 2.4% share behind two unadvertised generics and the category’s titans: Ambien (54.3% for Ambien/Ambien CR) and Lunesta (12.3%). Worse, Takeda spent more on ads than the drug made back in sales: between January and September 2006, Rozerem earned $48.7 million in estimated wholesale revenue. But the company has spent nearly **$100 million on ads.
“Geico: The cave man thing.”
That’s easy. It started as a harmless “so easy , even a caveman can do it” one-shot spots, but apparently the idea took off. Then the commercials started to be how the caveman started to get into psychological crises (!) (the opposite of what you’d think a ‘stupid’ caveman would do) about the commercials, and being implied as stupid… especially because the other half of the comedy is the concept was that the ad execs who devised the spot think that cavemen are exinct, when the cavemen ‘obviously aren’t extinct’.
Then the commercials started playing off themselves, and they started getting away from ‘selling Geico’ and making themselves into little miniseries -
–the caveman going to the therapist (I love when his mother calls and he puts her on speakerphone),
–caveman in disco with other cavemen,
–caveman going for a tennis holiday and passes a Geico poster on the wall the airport…
etc.
I heard there will be now a caveman TV sitcom – really. A spinoff from the commercials.
The Geico commercials are just a copy of the Unfrozen Caveman Lawyer bit from SNL. Last I heard, they are having trouble with getting the series off the ground. I’m not sure there’s really much more than a 30sec gag there.