Clif Bars v. Erin Baker Breakfast Cookies

Looking over the ingredients on the links you gave I would take Erin’s. There is an ingredient in Clif labeled “natural flavors” that sounds really innocent but can honestly be a bit deceptive.

*Gary Reineccius, a professor in the department of food science and nutrition at the University of Minnesota says “The distinction in flavorings–natural versus artificial–comes from the source of these identical chemicals and may be likened to saying that an apple sold in a gas station is artificial and one sold from a fruit stand is natural.” He also says, “Artificial flavorings are simpler in composition and potentially safer because only safety-tested components are utilized. Another difference between natural and artificial flavorings is cost. The search for “natural” sources of chemicals often requires that a manufacturer go to great lengths to obtain a given chemical…. Furthermore, the process is costly. This pure natural chemical is identical to the version made in an organic chemist’s laboratory, yet it is much more expensive than the synthetic alternative. Consumers pay a lot for natural flavorings. But these are in fact no better in quality, nor are they safer, than their cost-effective artificial counterparts.” *
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http://archive.supermarketguru.com/page.cfm/6046

Since I’m a vegetarian I always avoid that because “natural” can mean creatures.

Hahah!! Gary is the head of the department I am in! He just wrote a recommendation letter for me, in fact… I’ve taken classes from him. Funny.
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Wow! What are the odds of that???

ha ha, fair enough. :slight_smile:

It goes back to understanding what the ingredients are. They can be deceptive. I always pick the one with the ingredients I would put in it if I was to make it myself. If you don’t know what it is, look it up. Some things with scary names are actually innocent like Ascorbic acid. It is vitamin C but it sounds like it will kill you.

OK, off my soapbox now. :slight_smile: