Hmmm. You really think this is a minor race? I always look at Het Volk (what this race used to be called), Flanders, Liege-Bastogne-Liege and Paris Roubaix as “The Big Four” of the classics season.
No doubt, Paris- Roubaix is, as they say, the “Queen of the Classics”, but I sort of see all four of them as a big “Spring Campaign”. A win in any of them is huge. I raced over there as a bush league amateur. If a guy won any of these he was immortal.
In the marketing scale of things, I’d put Tour of CA way ahead of Het Volk. It’s a spring tune up. I think PVP, Lion of Flanders and a fewo ther noted guys used to RIDE TO THE RACE, race, and ride it home. I think I remember Frank VDB doing something similar also along with spending 200k of the front.
-SD
Well, it’s not all about marketing, is it? BTW, the race is 199k long, so VDB must have been pretty doped up the year he rode 200k off the front. 
Riders ride to a race all the time, remember this is Belgium, most riders live within 30min of the start and finish so it’s more work to drive there and try to park than to ride. Several teams went on training riders after certain stages at the Tour of California, so what does that say about the importance of that race? As Tom more or less indicated, it’s a matter of perspective. The ToC is big in the US, but irrelevant in Europe. Although ToC was scheduled to be broadcast every day on Eurosport, they replaced it with snooker the last couple of days of the race. That’s how little it matters, that even after midnight there is no room for live coverage of the ToC and they’d rather rerun snooker. Omloop Het Volk on the other hand gets major coverage, and not just in Belgium.
I think if you ask most of the pros (even the Americans as long as they are based in Europe), they would rather win the Omloop than the ToC. Regardless, I think both races are pretty cool, although there is no doubt that Paris-Roubaix and Flanders are a step higher.
I didn’t fact check the kms off the front for VDB, I just remember the day he showed mis-season form in February. And, yes I’m aware that many of the Belgium based riders will ride to the race, and certainly the riders that did ToC as training logged their appropriate kJ for their training.
I’m not at all discounting the victory for Thor as significant, just from the perspective of Tom’s customer base, the ToC achievements will have more merit, and white Het Volk is a big race, it is among the smaller “semi” classics whereas the ToC is the biggesst race us yanks get to see.
Good luck on PR, Flanders and LBL. I think there will be a revived Gilbert that will make his mark this spring.
-SD