Cervelo Question (3)

Triathlon Forum
21

I think the Kona bike and wheel count is more important then any thing else in the real functional world of triathlons.

Yes and no.

A bike has to be good to do this. It could not be crap. However their are other factors at play. You need good people working for the organization - particularly selling the bikes to the dealers and following up with customer service. This all goes on behind the scenes, but Cervelo has always done an exceptional job with this - having great sales people selling the bikes to dealers and having very good customer service people following up. When get this going on, you get into more dealers and you also get into the better and bigger dealers. These dealers in turn start to move more of your bikes, because they have been caught by the passion and enthusiasm of the product. As you add more dealers your distribution starts to grow - your bikes are available more widely. That’s when your numbers at IMH really start to take a jump. It’s not based solely on the fact that you have a great and a fast bike!

22

I guess I was hoping that there was some sort of independent third-party comparison. But it sounds like that doesn’t exist.

I am not trying to discount everything that people have said. I do think that Cervelo’s win count is relevant, and I acknowledge that the appear to be the benchmark against which other manufacturers measure themselves. I completely agree that these are persuasive. I just assumed that there was some data that verified it objectively.

Believe me, I am by no means a Cervelo hater. That was not the intention of this thread. I was just hoping that someone could point me to a piece of data that apparently does not exist.