Cervelo and (No) Di2

It looks like all the frame manufacturers are jumping on board with al the new time trial rigs being Di2 internal wired compliant so to speak.

Road bikes Di2 compliant.

Cervelo appears to be the only “large” manufacturer totally avoiding Di2.

Why is this so?

Anyone have some inside knowledge?

They sell bikes with complete Dura-Ace and other shimano groups. Why no Di2…

(Actually, what about specialized, are they in the same boat)…

If you are not going to sell a Di2 internal wired compliant bike from 2011 onwards you are going to lose a lot of sales.

Really??? You believe that a lot of people in the grand scheme of things are going with the Di2 build? What percentage of the bike buying public do you think select that grouppo?

There are companies with entire lines that do NOT include DuraAce and instead use Di2…not that I think that it is a good idea. The fact of the matter is “most” of the folks buying any of these bikes with DuraAce will also have enough spare change to pop for the Di2 stuff and the DA bikes would probably sit and end up on special at the end of the season.

What % of the bike buying public are buying a P4?

If you have the money to affod a P4 you are the type of person that looks to get products like Di2.

When other manufacturers of equivalent bike are spec’ing their top end with Di2 and you are not, people naturally, who want and can afford it, will just switch to other brands.

Di2 is fantastic for triathlon.

If a manufacturer doesn’t at least option their top end bikes to be Di2 internal compliant, they will lose sales as a result.

I guess I’ll take your word(s) for it. I’ve yet to see a P4 or any of the other true high-end bikes on the road, and haven’t seen any Di2-equipped bikes. So, I suppose my perspective of how prevalent they are is a bit skewed. I’ll keep my eyes open at Kansas 70.3, though. That’s a course where Ki2 would REALLY come in handy.

BTW… I hope you’re right about the “regular” DA bikes just sitting and going on special. That’d be good for me!

Furthermore, how hard could it be for Cervelo (and others) to make the frames Di2 compliant? I can’t imagine that the molds would need to be significantly modified. The expense for the bike companies seems quite small, for a build option that seems to be getting popular. Seems like a no-brainer to me.

NOTE: The information I got about bikes having no DA and only Di2 was directly from the mouth of a Shimano manager who was the person that let me ride a demo (unbadged) Orbea road bike with Di2…so, we have to consider the source. But, we have seen it time and again when big changes happen 8 to 9 to 10 speeds…STi and on and on.

Furthermore, how hard could it be for Cervelo (and others) to make the frames Di2 compliant? I can’t imagine that the molds would need to be significantly modified. The expense for the bike companies seems quite small, for a build option that seems to be getting popular. Seems like a no-brainer to me.

Yeah you would think so.

Felt seem to have jumped on board.

Some other companies are making some noises.

But absolute silence from Cervelo. (I actually think Cervelo have gone backwards in their approach to providing information to the public).

DI2 in canada and usa represente less than 1% of sells of those performance bikes, triatlon and road. So definitly a very minor details and not yet something that is a necessity for a company to complie with.

in a few years, perhaps but right now…we are talking ‘‘lots’’ of sells… very few…

You rode Shimano?

Don’t you have some sort of “i will die b4 riding shimano again” pact with yourself?

DI2 in canada and usa represente less than 1% of sells of those performance bikes, triatlon and road. So definitly a very minor details and not yet something that is a necessity for a company to complie with.

in a few years, perhaps but right now…we are talking ‘‘lots’’ of sells… very few…

You can’t buy what isn’t available…so any sales figures are useless. Cervelo does not sell a complete bike with Di2.

i was talking about other brands… Di2 sells arent near other group sales… it s a tiny little part.

Plenty of cervelo on di2. It s not like it absolutly need to be internaly routed.

Did you see the pics of amateur bikes from a high profile race posted to a thread this week? More than 50% of the bikes in those pics had Di2.

I’m not personally in the market for it anytime soon…but those who are buying high end bikes right now seem to be flocking to it more than I would have imagined.