I have the same issue…its not genetic, and if I gain a little weight I notice a little right under my bottom. Immediately increasing my weight training, squats, lunges, etc and dropping a little ‘water weight’ will help. In the meantime, use a VERY GOOD cellulite reducing lotion, not Target brand, spring for the Nivea, with a little self-tanner over it, you can wear your shorty-shorts proudly