I understand that advertising is EVERYTHING now-a-days but for chrissake you put an ad right smack dab in the middle of a very cool two-page photo. Below, my attempt to see entire pic…
Ummmm…no offense… but magazines, tv, radio, etc. have always been about advertising. And in some way, shape or form they will always be.
I can’t tell what that’s an ad for based on your pic, but don’t you think they planned that two page pic precisely to BE an ad? No ad, no pic.
No they stapled an ad in the middle of that pic so that you can’t see the pic unless you pull out the ad.
chris
I don’t know if you caught that or not but there’s an advert page in between the pages of the underwater swimmer (it’s vertical in the photo they provided to show what it should look like)
T
.
I don’t think its an advert. It the front page of the Training section, see the index in the upper right of the stories for this section?
I HATE those damn heavy stock ads. I refuse to do business with any company that uses them. They ruin my magazines, so I’m not going to ever buy from them. I honestly have a running list of companies that advertise that way. I understand you’re trying to get my attention by using the heavier stock, but you’re getting the exact opposite attention from me.
When I used to work at magazines, we would never do this with ad placement. It was part of the attention to detail that is disappearing from journalism/publishing due to crappy economics and resultant budget cuts.
is it the ad? really?
isn’t it the spine of the magazinethat prevents us from seeing her fantastic …?
I HATE those damn heavy stock ads. I refuse to do business with any company that uses them. They ruin my magazines, so I’m not going to ever buy from them. I honestly have a running list of companies that advertise that way. I understand you’re trying to get my attention by using the heavier stock, but you’re getting the exact opposite attention from me.
Hell, the writers and editors do that all by them selves. Triathlete (especially) contains a huge amount of spelling and gramar errors in pretty much every article it contains. I get 4x4 mags written by beer drinking red necks that doen’t even have this problem!
Of the two mainstream tri mags I much prefer the new rendition of Inside Tri (although I still liked the old newspaper print version best).