They are actually very clear that the 4% is for the system bike+racer. They are really specific that when tested alone, the drag reduction of the module was between 14-25% depending of the yaw angle. Against that’s compared to the older AirTT, who knows what that means compared to other brands. Also, you can see that they did not really care to make a very tidy cabling of the “old” airTT for comparison, so maybe a lot of the gains come from there.
Nevertheless, based on Boardman the man, I am not sure he would stand for BS marketing, so I am tending to believe what he claims tpo a certain extend. The new frame does look a lot different from the original, so there’s got to be significant gains. On that regard, see the modelization picture they show regarding a standalone super fast bar they designed, but they had to scrap it due to the negative interaction once the rider is on. Again, I’m not advanced enough to understand whether it truly make sense or not, but it’s convincing at least. I don’t know who decided to call it a “holistic” approach though, it’s a pretty horrible way to name it.
Edit: regarding the yaw angles, that’s considering you’re going 25mph. Only the pointy end of the field would go that fast for half or full IM distances (the market for this bike), so for me and my more reasonable speed, I’m OK with a frame optimized for higher yaw angles since that is what I am most likely to see.
I agree that it’s pretty clear what they are claiming. I just don’t buy it. Does a 14-24% reduction in drag from FRAME, FORK, and BARS correlate to a 4% increase in overall speed when the baseline is 25 mph? That’s what I’m trying to wrap my head around.
Pete Jacobs is a perfect example. He rode the Boardman Air/TT and now rides the Air/TTE as of Kona last year. His typical IM splits are around the 25 mph range. Boardman is basically claiming that this bike will knock off 10 minutes from his IM bike splits given the same weather conditions, power, wheels, etc. Do you buy that?
I know Chris Boardman is a cyclist who is very respected…but I can’t help but feel like there is some fudging with the numbers and claims. Maybe I’m wrong…but that’s just my first impression.
ETA: That’s not to say that this new bike isn’t an improvement over the old. It sure looks like they’ve made improvements, and it does look pretty sick.