Blatant Ad: De Soto Limited Edition #4 Jersey, what do you think?!?

We are currently in production. We are taking our retro theme to the 1980’s with this Mondrianescque design. Our take on the old La Vie Claire Jersey. La Vie Claire means “the clear life” and we offer similar phrases instead in Italian - La Dolce Vita, “the sweet life” and in Spanish - La Vida Chevere “the cool life.” Tastefully clad with De Soto and T1 Wetsuit logos, you are not a moving billboard, but you will be the most complimented on your group rides!

Made of De Soto’s own Skin Cooler™ Pique, with 3 pockets, and a 16-inch YKK front zipper.

This jersey is only available on our website and not sold at any store.

This is a limited edition garment.
Will ship mid-June 2009.

Now here!

http://www.desotosport.com/images/products/BJT4/full/BJT4front.jpghttp://www.desotosport.com/images/products/BJT4/full/BJT4back.jpg

As an architect who studied Modernist work in school, I’m digging the jersey!! And since I’ve got V3.0, I just might have to save up the dough to get #4. You know, tough economic times and all that … :wink:

That would go well with my Look 586 Mondrian (if i had one)

http://reviews.roadbikereview.com/files/2008/04/586-001bsm.jpg
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I like it! I think anyone who was a fan of cycling back in the day will really dig it, and some of the newer cycling fans who are interested in American cycling history will be interested as well. I recall a small run of 7-11 jerseys selling out pretty quickly a few years back…

That would go well with the Partridge Family bus too.

http://i41.tinypic.com/29m66q8.jpg

Love you man…not a fan.

But all your other stuff kills.

blech.

Love you man…not a fan.

But all your other stuff kills.
ditto

I have to agree with R10C. I love De Soto and Emilio is great but that Jersey is horrid.

Don’t like. Too much primary colors.

clm

Aw CRAP. I have “C’mon Get Happy!” stuck in my head now!!! ARRRRGH!!!

Same here. I love everything De Soto - except this jersey. Look at it this way: you will certainly be the only one on your block that has one.

I’m a fan. Very classy.

Looks cool. Reminds me of the BMW Art Cars

I know cartoons don’t always do justice to the real garment, but that looks fugly to me.

  1. I am ahuge Mondrian fan so I love the shirt. It would be ideal if the shirt was more in the true Mondrian style with the blocks not being blocks each being a single pure colour, but having some subtle variation to them. That gives more punch, more depth and more life, but that’s just my opinion.

  2. The 80’s are retro now? Guess I’m getting old.The way I drive, that’s an achievement so I should be happy. hehehe

Cool shirts!

I am a Mondrian fan, on the wall.
I am a DeSoto fan.

so not this jersey fan

I like it…won’t buy it though. I own a Look bike and I like the match to the Look logo, though not with my frame (white, black and gold)

If you make a set of bib shorts in the same pattern I will order the jersey/shorts combo, no hesitation.

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