Bike fit, stack and reach, new bike selection, etc

I’m not really sure whether I am a heel down or heel up kind of guy. My gut tells me that heel down/level foot is a better thing to strive for. Agree?

Heel level is what to strive for…but not really sure that it makes a difference. I tend to point my toes down, at least at the bottom of the stroke (using my ankle to apply power).