I will preface everything I am saying, by stating that I sold, installed, repaired, and serviced commercial and residential fitness equipment for the better part of my life.
Peloton is a great marketing company, but that said, the value is in their classes, not their product. The bike is a POS, I would take a 10 year old star trac spin bike over it any day of the week. I have not seen or touched the treadmill, but it does look nice. However, who is manufacturing it? Have they been making treadmills for years and years? Will you be able to get parts and service in 5,10, or 15 years? And I can bet you that big touchscreen does not last as long as the other parts, and how much will that thing cost when its out of warranty.
Technogym products are fancy, but they break far more often then their high end counterparts and they are super expensive to fix (think of them as the Ferrari of fitness). When I still owned my business, I got to the point where I would turn down work because they had techno products. Their customer service is the worst.
I am happy to always answer questions when it comes to equipment, since dusting off my law degree I sort of miss the industry.