There was a great Cervelo ‘shrine’ on the wall above my bike. The layout in the bike store meant he had to shoot from a distance and we never really noticed the Trek sign. We didn’t have much time to set up the shoot as the camera was on loan, it was Saturday and the store closed in a few minutes.
Hope that doesn’t come back to haunt me, half the score is from online votes and half from Cervelo and I’m sure they’ll pick up on it.