recently i’ve had to buy some new clothes for the upcoming season and also because of weight loss. so in this venture i went into Banana Republic (a place i hadn’t been into for years, i’ll admit).
it was an interesting experience; what i gathered from the branding was a seemingly upscale image with simplistic minimalist design. the clothes are replications from the more innovative designers (that consequently produce substantially more expensive pieces) that everyone immulates in one way or another.
what gets me is the air of attitude in the place. which, i have no problem with attitude and fashion–these things go together as long as it’s justified. but, banana republic is basically a copy cat (and a dumbed down version at that) of high end design.
moreover, everything in there has a decent price tag on it, yet the stuff is all made in China.
how can one be a copycat and yet portray an image that is modern and chic even though the product is mass produced overseas (and the quality isn’t even that great)? i don’t understand that.
i looked at a leather jacket. tried it on, etc, the design was ok (although the nude theme is a copy cat of Prada, who has been doing nude leathers for some time–but i can’t afford Prada so there you go).
anyway, the woman working there was such a snob. then i noticed the jacket was made in china. i found that comical–she acted as though she was selling the finest italian leather known to man.
after putting up with her attitude for more than i could stand i said, “oh, it’s made in China, and i see the replication of Prada with nude leather. also, these snaps must have been machined as they’re not even in alignment, and the stitching is off in several places”. it was my pleasure to take it off and hand it to her and walk out.
what gets me is that the jacket was (not only unoriginal but also) produced by some worker in China, no doubt earning next to nothing, yet banana republic asks nearly 300 bucks for it, all with the upscale modernity tied into the brand.
i have a hard time swallowing all of this. it is hard for me to accept that the other side of that jacket is slave labor, and on this side of things, everything is neatly wrapped in a perfect image that’s supposed to be so chic and suave.
the entire thing is so damned phony.
is there anyway to get around this, as a consumer?
i know most things are made overseas–but i’m just tired of it. i’m tired of shelling out decent money for these things that basically amount to shit; and at the other side of these perfect images, like Banana Republic, lies slave wages.
what are the other reasonable options?