No marketing this year from either company in the TdF coverage. Discovery turns in their best performance ever, and neither company bothers to show up.
I dunno, we saw plenty of Trek logos and nike swooshes during the coverage everyday.
Well Nike is out of cycling so I’m no sure if they are really looking back at this as a missed ooportunity.
Adding Discovery to your list if I may:
Discovery is sort of in the same boat. I think they really mishandled their relationship with the team though and could have pimped Lance and the team much better to their ends, especially if they would have continued the sponsorship.
As you know their former CEO is the one that brought the team on board and has since been let go. Executives love cleaning ship so off went the cycling team.