Dear Sir or Madam,
Unsettling news has recently come to my attention. As an avid enthusiast of the Starbucks brand, I must admit I was taken aback to learn that your companies stock has recently fallen upon hard times. I am no stranger to the markets and their quirks, but it pains me to think that a brand as strong as yours can not capture the confidence of investors.
No doubt the poor stock performance may be attributed to several causes, some superficial and others deeply rooted within the company. Regardless, I believe a simple remedy exists to resurrect the value of Starbucks stock to its former glory.
To the casual observer, such as myself, your business plan seems calculated, cunning and concise. By saturating local markets with several locations you have been able to capture a magnificent amount of the market share. Not to stop here, you have permeated the local communities further by locating outlets within other business, forming strong, strategic partnerships.
And herein lays the problem. You’ve prematurely halted the execution of this otherwise faultless plan. What you have done is tantamount to DaVinci outlining the Mona Lisa instead of painting his master work. Luckily for art and coffee connoisseurs alike, DiVinci did paint the Mona Lisa and Starbucks can see out its vision.
The logical next step, and the master move that will restore Starbucks as the leader of serving capitalism in a cup, is for Starbucks to further saturate the markets. You may be wondering such a move is ethical, as I too have often wondered if the world needs to replace the homeless shelter on the corner with room full of PhD baristas. But, the answer is absolutely yes! Starbucks is like Columbus and expanding in to uncharted territory is your manifest destiny.
The begging question at this juncture must inevitably be where to expand. And this is where the genius of my proposal comes into its own. Starbucks must begin opening new Starbucks, and without another moment being lost, inside of existing Starbucks!
Imagine it, if you are waiting for a non-fat, sugar free, half-caf, double, vanilla, soy latte and the line is long, you could simply walk a few feet to the Starbucks inside of the Starbucks and enter a shorter line. When the corporate crusaders are dragging themselves to work, wondering where they will find the life-blood they crave (Starbucks Coffee), they will instinctively know that they need look no further than the nearest Starbucks. For, within the walls of the nearest Starbucks will be a Starbucks! I could continue to exemplify the simplistic genius of this idea, but I believe it speaks for itself.
I thank in advance for taking the time to absorb my thought provoking insight, the same way your almond amaretto biscotti absorb the Terraza Blend coffee in my 10% post-consumer recycled cup.
Sincerely,
Coffee Enthusiast