Anyone using Strava for rides?

Hey all,
I was looking over Strava recently and noted what seems like a fairly decent package deal for the Garmin Edge 500 with a year signup.
Anyone out there using it to track rides? Looks like a pretty slick web app, but seems like it might be a pain in the ass to pair with my wired Powertap.

Reviews?

–Alan

I don’t use it for day to day training but Strava has had several iterations of improvements since introduction.

What makes Strava unique compared to other sites:
Imagine coming back from a long group ride with several sprint zones, KOM’s, and other challenges.
Upload your file to Strava and all of a sudden you see that 20+ other people on the ride uploaded their data.
Strava breaks down the sections and gives highlights your performance compared to others and your previous data.

I use it for all my rides and runs now. Easy way to compare your own performance from workout to workout.

Religiously…I absolutely love the social/competitive element that Strava has nailed. http://app.strava.com/athletes/2073