Molson is merging with Coors - NOOOOOOOOOOOO!!!
Canadians, feel free to cry, also, get ready for Pete coors and his flannel shirt, trying to convince you that he’s just like you. Maybe he’ll fry up some back bacon.
It’s not over yet. Ian Molson offered $4 Billion to buy out Molson and keep it himself.
Coors is calling it “a merger of equals” but in actuality, Molson is the more valuable company. That’s why Coors wants it, and you may see some finagling before the deal is completed.
Molson and also Labatt’s have been losing market share in Canada for quite awhile. The beer industry has changed very much with microbreweries and foreign brands which are now being drank by beer snobs (such as myself).
They’re still advertising horse piss products such as Canadian, Ex, Blue, 50, etc with dumbass advertising that appeals only to college kids. The beer market is more sophisticated than it used to be and Molson/Labatt’s are essentially still pushing blue collar/college kid image products. They just haven’t changed with the times.
While I agree that their marketing efforts are a bit misdirected, I will say that I’ll take a Labatt Blue over any of our American throat wash (coors, bud, miller, etc.). Given the same price point it is a superior product.
Rocketboy
How bad is it when Blue is considered a superior product? Have you tried Creemore Springs?
There are four things you need to make beer. (water, malt, hops, and yeast) There are something like 120 other ingredients the Canadian Government allows the breweries to put into beer, and still call it beer. Of those 120 ingredients, about 10 are considered preservatives. Molson advertises beer as containing no preservatives. So that leaves over 100 things Molsons can put into beer, besides the four things you need, and still advertise it as “Preservative Free”.
I’m not a fan of the macro-breweries. When market share goes down, it’s never because the beer is wrong, it’s always the bottle shape, or the label, or the blonde in the commercials.
Macro-brew products like Molsons or Labatts are at best bland and inoffensive. But to my pallette, there is nothing more offensive than an inoffensive beer. (or wine). I want my beer to have character and distinction. I’ve never heard a Brit take a swig of “50” and exclaim “Right now, that’s a good pint now init?” There’s a reason for that.
Friends don’t let friends drink crappy beer.
Paul
I like Blue and Canadian. Not as much as Sleemans, but at least I can get Molsons and Labatts where I live, along with Alexander Keiths, which is also pretty yummy.
Not having lived in Canada for a while, is Carling still around? I used to like that in University.
Carling’s is the only beer I ever poured out rather than drink in over 45 years of beer drinking.
Canadians, feel free to cry, also, get ready for Pete coors and his flannel shirt, trying to convince you that he’s just like you. Maybe he’ll fry up some back bacon.
Paul M
My point simply was that a Labatt Blue has its place. For instance, I was mowing my lawn tonight. A great opportunity for a throat wash type beer.
I have also spent a fair amount of time brewing my own stuff. I prefer lagering, but am always willing to try something new. I’d never have one of my craft brewed beers while mowing the lawn, as it just wouldn’t be right…for me.
By the way, I grow my own hops. If you brew and want some, send me a note. Two varieties, Saaz and Centennial.
Rocketboy