A Legitimate Bonk Cure?

Umm, does anyone here use this?

http://www.getyourfixx.com/

Now, I know that seeing a picture of the Hulkinatorhttp://www.getyourfixx.com/images/hogan.jpg endorsing a product might make you love said product so much that you’re inspired to buy the company (see Spatula City), but 400mg of caffeine per serving? That’s more than 10 cans of Coke Classic.

Ok, just take a minute. Breath.

Got your wits back? I know what you’re thinking. “Ok, Matt, said product seems to be cooler than the movie ‘Independence Day’ starring Will Smith, but it’s endorsed by a professional wrestler, NOT an endurance athlete. Therefore, this product must benefit those only employing their burst strength and sharp reflexes.”

Allow me to blow your mind.

According to FIXX’s extreme scientific research, the use of caffeine will result in, on average “an improvement in performance about 12 percent, with greater benefits noticed during endurance exercise”. And that’s just for an AVERAGE use of caffeine.

Now, a bit of calculus(this gets a little thick, for those of you mathematically-challenged).

Average caffeine use = a refreshing can of Coke before a race, at about 40mg per can.
Result = 12% improvement
FIXX EXTREME = 10 times the average caffeine use
Result = 12% improvement X 10 = 120% IMPROVEMENT

The question is, are you ready to FIXX YOUR RACE???

More than double my performance ?!? Wow! Guess who’s winning Kona this year? Yeah, that’s right…

No, never tried it… but where’d he get that hat? Anyone wearing a hat like that must know what they’re doing…

AP