Looks like now no one cares even if it does start with Ironman.
Sad, my first Ironman was in 2004 and the way the atmosphere and festival like nature of that race was awesome - the only thing comparable to it that I’ve experienced since is Kona. It’s depressing having witnessed Ironman Canada devolve from a world class 3000 person race to an afterthought and cancellation.
I’m assuming the 70.3 is going away as well? The email wasn’t quite as clear.
Here is my historical view. Intial Penticton killed the goose that laid the golden egg by going to Challenge in 2013. Penticton did not like Ironman’s demands and they thought they could have at it with Challenge, so they did and Ironman set up 5 hrs away in Whistler close to Vancouver (I had done IMC Penticton 6 times before that). Numbers were steady in Whistler and down at Challenge Penticon. Then they did the ITU worlds (I believe 2017) in Penticton.
By this point it has been an entire Olympic cycle since anyone did an Ironman in Penticton so you don’t have people doing the race and coming home and telling their friends to go. Eventually Ironman comes back to Penticton, and we get pandemic and forest fires and you still don’t have enough people doing the race and coming back and telling friends it is a “must do event”.
IMC Penticton general entry and 70.3 Penticton are still open 6 weeks out from race day in 2024. 15 years ago, that would never happen. (for context my last IMC Penticton was 2008 and had the full on Kona atmosphere).
In parallel the sport got older and a lot of people stopped doing Ironman (we see them dying all over the place to GMAN’s points).
So here we are in 2024. An older sport, less interest in Ironman and for the last 12 years not much of a legacy from races in Penticton to create pull and buzz from pass participants. So you have those of us from 15-30 years ago passionate about the race, but our time is long expired in terms of carrying that momentum back to Penticton.
As for the new Ironman Canada in Ottawa, as I live here, I worry that after the first year we keep the buzz going. The good news is that I did 70.3 Muskoka last weekend and the 25-44 age groups were the largest. First time I have seen that is age. There were countless people I met at Muskoka who are signed up for Ottawa next year. Let’s see. Between Montreal, Ottawa and Toronto + Southern Ontario + Southern Quebec, there are plenty of athletes to pull from.
Let’s not forget that when Penticton went back to the IM brand, they brought it back with a more difficult bike course. I’ve seen a lot of races go over the years and the ones that stick around tend to have flat easy courses.
Not to mention, they were now competing with what people remembered of Whistler. For ease of accomodations, stuff to do for family, etc… you can’t beat Whistler Village. It’s a shame the Pemberton complaints tanked the original bike course.
Thought I read somewhere that the Penticton bike course is the second hardest in the world eclipsed only by Lanzorate.