I've been riding an S-Works Tarmac for the last three weeks and I'm super impressed with it. Lots of money? Yep, though I didn't buy it so there's no reason for me to justify a purchase in my mind. It's just a great riding bike. Would a Pro or Expert level ride similarly? Sure, but if you can afford the purchase, and it will make you happy, why not do it?
I would ask yourself how many hours do you spend riding your bike weekly, monthly, or yearly? Most people on this forum spend a ton of their free time on their bikes, so why not make sure that experience is as enjoyable to you as possible? That alone is reason enough for me if I were spending my money.
I had been riding the same bike for many years. It's a sentimental beast having been ridden in one stage of the Tour and then given to me by the team. I didn't think I was missing out on much; I had upgraded to Di2, put some nice aero wheels on it, and an aero road bar as well. It's paint is unique so it looks great. Why would I upgrade? I really didn't think I was missing out on much. Then I was given the Tarmac and my eyes were opened. This bike feels so much better, handles better, and is a joy to ride. It's lighter and more aero which I see in my times on regular ride segments. My racing days are over, so I don't much care about that, but it's still cool to see quicker times for identical power output.
There are people who get joy out of finding deals on bikes, or holding on to bikes for decades. I think that's awesome. Whatever creates joy in your life and doesn't hurt others I'm good with. I don't understand the need for putting people down who choose to purchase an S-Works type bike from any manufacturer. I don't see why it matters if they have the money. I don't care if they're overweight, have little experience, or ride the bike only once or twice a month. The sport needs everyone; the more the better because folks who buy the best stuff make it possible for manufacturers to trickle the technologies down to the lesser expensive equipment. No one is getting hurt...everybody wins. I don't get the hate. We all know where it comes from, but to me it's just a failure to see the bigger picture.
Jim Manton /
ERO Sports