Well, if the rumour is true that Softride is discontinuing operations, (ie Allsop Inc), then it is a sad day indeed. This product line was pretty revolutionary and saved the careers of many a racer (ie Zack...)
It would be a shame if they are closing shop.
Something tells me that it has to be possible to do good business with this technology.
Two of the biggest concerns of the technology are gone:
1. Too much give/bounce
2. Too much weight.
This is not the failure of a product, but the failure of a business. Something tells me that there is money to be made with this product line. Its just a gut feel, with no business case or plan. I don't know what aspect of the end to end vertical foodchain where things may have gone wrong, but two key elements that are required seem to be in place:
1. a robust well engineered product with good features
2. a healthy end market
Don't know if they failed on manufacturing, cost structure, supply chain, inventory management, distributer channels etc etc.
I wonder if anyone has considered buying out the existing assets and giving it another go ?
It would be a shame if they are closing shop.
Something tells me that it has to be possible to do good business with this technology.
Two of the biggest concerns of the technology are gone:
1. Too much give/bounce
2. Too much weight.
This is not the failure of a product, but the failure of a business. Something tells me that there is money to be made with this product line. Its just a gut feel, with no business case or plan. I don't know what aspect of the end to end vertical foodchain where things may have gone wrong, but two key elements that are required seem to be in place:
1. a robust well engineered product with good features
2. a healthy end market
Don't know if they failed on manufacturing, cost structure, supply chain, inventory management, distributer channels etc etc.
I wonder if anyone has considered buying out the existing assets and giving it another go ?