The marketing strategy which uses clean websites that load quickly, and where you're readily presented with useful and readable product specifications.

I have a USPS Trek OCLV....

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Swimming Workout of the Day:

Favourite Swim Sets:

2020 National Masters Champion - M50-54 - 50m Butterfly

The strategy of targeted social media ads has been pretty effective on me recently. There are a few products that I love that I only discovered because they popped up on IG and I clicked on them - particularly Allbirds shoes and Birddogs shorts. It's not the content of the advertising so much as a good product that is well-targeted. TV commercials are largely useless and rarely convince me to try a product or service.

Why would you want that when you can have a picture that is slightly bigger than your screen that gives no useful information. They could even add text that fades in and out depending on how exactly you scroll?

granted, i've always liked Canyon bikes (liked their Aeroad and new XC MTB bikes), but this really makes me want to get my next bike from them

The powerbalance bracelet. Back in ~2009/2010.

I swore by the one I had. Gave me super powers. Not.

I wonder where I put my Livestrong wristband?

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Swimming Workout of the Day:

Favourite Swim Sets:

2020 National Masters Champion - M50-54 - 50m Butterfly

Binachi or really just the color Celeste drew me towards their bikes. that's all. It was damn effective too.

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Trackie

Slap chop guy.

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***

ST forum posts telling me my training is worthless without a direct drive trainer. /partialpink

POWERCRANKS!!!!!!!! </thread>

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"one eye doubles my eyesight, so things don't look half bad" John Hiatt

most effective endorsement - slowman on Hoka One Ones.. but that's very different from an ad campaign.

can't offhand think of an ad campaign that worked for me.. tend to prefer the neurotic over-analysis of data ;-)

Base Performance Salt product. its the exact same thing as what you get at costco or on amazon for 20x the price. oops.

How have I gotten marketed...lately I don't watch a lot of TV, so couldn't tell you. Cap'n Crunch had great commercials. Oooo...Girl Scout cookies. I was a boy scout and selling pop corn was just really bad, and now when I see the awkward boy scout at the grocery they're fumbling and can't make a sale, perhaps I need to be charitable?

When it comes to triathlon equipment. I resisted, but Zwift and a Wahoo Kickr.

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Washed up footy player turned Triathlete.

Lemond/Molina/Tinley in Oakleys.

Couldn't afford a pair back then, but damn I wanted some. Years later (and more disposable $$), Oakleys are still my sunglasses of choice.

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ECMGN Therapy Silicon Valley:
Depression, Neurocognitive problems, Dementias (Testing and Evaluation), Trauma and PTSD, Traumatic Brain Injury (TBI)

Comparison articles or bike/shoes/wheel counts stuff at the Kona.
For example, fastest bike tire comparison, aero numbers and whatnot.
I think it's more effective than some catch phrase to me.
I can see the trend, what works for other people and figure out best bang for the buck.

I find all of Canyon's branding, execution, and their business model to be incredibly effective in making me want to buy everything they sell. I've watched GCN's tour of their factory three times. I think the design of the logo is perfect, especially how it is placed on certain frames. The website is also really well done.

Just got my Aeroad in the other day and every detail about the box and the way it was packaged makes it feel like they really give a shit and know what they are doing. It also took only 48 hours to arrive at my door with standard shipping and they didn't charge tax, which saved several hundred dollars alone. All of that in addition to the quality of the product (as far as I can tell so far) will probably have me buying a few more bikes from them.

I fell for Taren's cordiceps plug. I didn't get Four Sigmatic, but I ordered a bag from Bulk Supplements on Amazon about 1 year ago. 75% of the bag is still in my cupboard.

And I am currently head of heels for Dan Plews' LCHF diet. I'm enrolled in his course and I really want to try it.

Just go paleo bro

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Washed up footy player turned Triathlete.

Spirulina. I watch the vegan cyclist YouTube channel and his enthusiasm for it convinced me. Ordered several month’s supply of SP2 Life and lost interest after a month.

Marriage.

Someone else is always the better half. Finish last where ever you go.

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Indoor Triathlete - I thought I was right, until I realized I was wrong.