Good day everyone. Thanks for reading and asking questions. Topical Edge (TE) has mentioned that their biggest challenge is capturing the attention of customers long enough to explain how it works, and why it works, etc. We completely understand that people are skeptical and indeed we were too, which is why we designed and administered the study. I won't step on a soapbox and preach to anyone about why/ how it works. I don't really think this is a crowd willing to accept my word as "real" and for good reason. So instead I'll do a narrative below with links to the references, etc.
First. Yes, we did a study. Yes, we know the folks at TE which makes sense because you need to get the product for a double blind study somehow right? We did the study and sent TE the
white paper. The great thing about science is that you don't have to believe it for it to be true and the scientific method dictates that we tell you how to repeat the study on your own if you choose. It's all right there. Also, yes, Source Endurance (SE) is well integrated with the Eleveate- KHS Pro Cycling Team. That's how they got on board with TE. Don't worry, we didn't stop there and we've introduced over a dozen teams, professional and amateur and across numerous sports and disciplines to TE. To learn more about SE
just click here. Of note, all our coaches have at least one post secondary degree in exercise physiology so physiology labs are sort of second nature to us.
The science behind sodium bicarb has always been more or less solid. Here's a
google scholar search I did as I'm pulling some history this afternoon. Read the abstracts if you have time, or pull the entire study if you have research access. The general consensus is that it improves performance. How much varies, but if you're ingesting it (do not try at home unless you're really close to a toilet), there are some side effects.
For those questions worried about the training effect, there are a couple thoughts. First, what is your training goal for the day/ week/ month/ year? Does this product help you to accomplish that goal? For most of us, the goal is to faster, which is why we train. If this product helps you, why not use it? Same as coffee. Same as your recovery shake. As an analogy, you can definitely analyze your spending manually, but doesn't a spreadsheet allow you to do more work in the same amount of time so you can dig deeper into numbers as you make your family budget? That may not be the best analogy, sorry.
We're doing a webinar with Topical Edge coming up in mid April where we will dig deeper into all this. If you'd like to register for it (free) just
follow this link and keep an eye out for the announcement. We're shoring up our ability to host a webinar that we assume will quickly fill so stay tuned.
Adam Mills, MSEd, RCEP
Source Endurance