SDJ wrote:
That is a really hard shoe to make and their production quality is simply astounding.This is one of the things I think gets missed a lot with Nike. When we talk about innovation in this shoe, it’s beyond just the one-off tech that they’ve engineered. Fly knit was a real revolution in how uppers could be constructed. To not only design it, but figure out how to do it in production. Same with the carbon plate and new foam construction. I obviously don’t have the particulars about this particular new foam, but it wouldn’t surprise me if they had to re-engineer the foam form process due to the unique nature. At any rate, to be able to reinvent how shoes are made is more than just the fancy performance pieces. Can you do it over thousands or millions of shoes? That’s easier said than done. Especially on your flagship products that can’t afford mass quality issues.