"holding that strange bike"
you know, you're right. but look closely at the bike. first of all, it's got no top-tube. not uci-legal, and not really aero, but they've got the right idea in a screwed-up-titanflex sort of way. second of all, it's got a disc wheel! that's gonna be one fast blob!
or maybe this is the most uninspirational marketing ploy ever
http://www.theninjadon.blogspot.com "The bicycle riders drank much wine, and were burned and browned by the sun. They did not take the race seriously except among themselves." -- Ernest Hemingway, The Sun Also Rises