I do not believe we have ever talked about any increase in rolling resistance regarding sealant.. it's possible, but with the proper volume of sealant it would be fractions of a watt at most.. I know that many people's mental model here is that the sealant is in a puddle at the bottom of the tire sloshing about, but in reality, the sealant is flung out around the perimeter of the tire pretty evenly distributed and any forces due to viscous movement are going to be quite tiny..
Having said all that, we've worked with 3 Paris Roubaix winners in the last 6 years and used sealant in the latex tubed tubulars in all 3 instances. 2 times Orange Seal and 1 time Effetto Mariposa.
In time, the Effetto Mariposa dries out much more slowly and is less likely to stick the tube together as it's a synthetic latex and is less reactive than the natural latex in the Orange Seal.. but the Orange Seal has proven to be a bit more capable at sealing larger punctures.
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