Hello Slowman and All,
Slowman writes in part: "i've been thinking about something for a few weeks."
"apple
microsoft
adobe
hoka one one
directv " I think those brands could be replaced by parallel Chinese brands in a New York minute ..... and we would hardly feel a ripple ..... how many of those brands are actually made in China anyway? However .... these I would miss ...........
Blenheim apricots, vine ripened Beefsteak tomatoes, Russet Burbank Idaho potato, Paco Rabanne after shave, Oakley sunglasses, OK scratch Oakley .... lots of substitutes .... but I would still miss my Oakleys .....
they are like an old friend now ..... and of course branded beef steak from branded cows ....
https://core.ac.uk/...load/pdf/6550739.pdf Product differentiation through branding is especially prevalent in steak cuts.
The steak market is intriguing because the interaction between numerous physical attributes and marketing characteristics have been used to differentiate the product. However, limited information exists on consumer preferences for steak attributes and the equity of steak brands.
Revealed preference theory is used in this article to determine consumer preferences for retail steaks. This study determines the value consumers place on descriptive characteristics of steak, especially retail brands and estimates factors associated with brand premiums and discounts. Knowing brand value will provide important information to help design beef industry product branding strategies.
This study employs a two-stage hedonic analysis. First, an hedonic model is used to recover implicit prices of retail steak characteristics and reveal information on underlying preferences for these characteristics.
The retail steak market is transforming from offering relatively homogeneous to differentiated products and a proliferation of brands. This analysis also determines price premiums associated with product breed claims, organic labeling, and religious processing methods.
Our second-stage differs from most second-stage hedonic analysis. Estimated brand coefficients, unobserved effects, from the hedonic price model are utilized as a dependent variable to determine factors impacting brand premiums and discounts, or brand value. Knowing how branding initiatives affect brand value will help identify which brand strategy is best for targeting consumers.
Cheers, Neal
+1 mph Faster