I am going to likely buy a new bike in the next month (fit scheduled at end of July). The shop is known for being trustworthy with fits and I used to work there 10 years ago. I trust the owner who is fitting me.

Budget is $3500 or less

Here are the brands available that I am considering:

Trek (Emonda 5SL or 6SL)
BMC (don't know much about their road line)
FELT (AR?)
Cervelo S2 or S3 or R3
Cannondale


I really like the look of the new Emonda. I saw a video where someone suggested just getting the 6 vs the 6 Pro saving some coin and upgrading to other wheels later (HED etc.)

I used to be big in Tri and there is a little chance I may come back, but right now I like riding on a saddle that doens't hurt or give me sores. I did go to same shop for trying to figure out the seating issues in tri position and even used the seat map, no luck. My goal is to get a fast, comfortable bike that I can enjoy riding.

I currently ride a 2006 Specialized Allez. I like it, but feel like the fit is off, as I've changed in body type and weight and position. I am 44.

What should I consider with regard to riding quality (I like riding hills and go to Shenandoah every once in a while), warranty and bang for my buck...

Thanks in advance.

*Also, what should I look to avoid?