Premier tactical made a super slippery, sexy looking bike that comes with wheels for HALF the price of this bike and is roughly equal to the cost of buying a P2 and a nice wheelset.
It can be done.
Only by selling direct. Which for a company like Wilier means destroying their existing distribution network. Would they survive a move like that? Premier Tactical will be making a lot more margin than Wilier. Canyon make the most of all.
The performance of the Wilier is unknown of course, so we don't know what the relative value is like. The performance of the Premier is pretty much equal to a P2 with upgrades to an equivalent value, so it's priced about right. The last bit of performance costs a lot.
As far as your "a modicum of effort" arguement: I'm not sure you really know what that word means.
Or my standards of effort are different to yours. I did my first tyre testing rolling down a hill and marking with chalk where I stopped. Aero testing by doing time trials. Very cheap (I think the time trials were $2 a time and the box of chalk about the same).
Doing Triathlon on the cheap is a pain in the ass. The sports reputation for being a pastime elitist rich people is well deserved and earned and only reinforced by all the overpriced gear
Most things are. Living in general foremost on the list. I don't think we can escape the fact that tri will always be a lot more expensive than running. Sure it can be more inclusive and needs to make the effort to be so but there is always going to be a cost barrier when swimming and cycling are involved. Blaming a bike manufacturer for releasing a bike that they won't make money on (most will go to the teams) is rather missing the point.
Connect - Velogic Fit
Or - Speedtheory