It's a fact that the pandemic has been incredibly challenging for many businesses but Ironman's response during this time is failure of EPIC proportions. Look up the Better Business Bureau's listing for WTC. A read through the most current 68 complaints there and their F rating is a sad story on crisis management and, heck, management in general. I also thought Andrew Messick's video response was the most tone-deaf thing I have seen a CEO do in a long time (with the exception of the Peloton debacle, but that is a rant for another day). Here is some interesting analysis of that by Inc. magazine:
Ironman's CEO Just Did The 1 Thing No Brand Should Ever Do | Inc.com
But of course the saddest thing for me is my own personal experience with Ironman during the pandemic. I was scheduled for IM St. George last year and they cancelled that and moved it to October, then they cancelled that and gave me an option for IMTX in April of this year, then they cancel that and they give me an option for IMTX in 2022 but DO NOT give me an option to move to IM St. George 2022. Which is the race I signed up for in the first place!!!! I even live in Utah! The race is in my freaking backyard!!! The two races are two weeks apart!!!! I reach out to Ironman but of course, no response. All I want is to race the race I paid for. Crickets...
The message is clear...Ironman really doesn't need its customers. Incredible business model.
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http://dontletitdefeatyou.blogspot.com
Ironman's CEO Just Did The 1 Thing No Brand Should Ever Do | Inc.com
But of course the saddest thing for me is my own personal experience with Ironman during the pandemic. I was scheduled for IM St. George last year and they cancelled that and moved it to October, then they cancelled that and gave me an option for IMTX in April of this year, then they cancel that and they give me an option for IMTX in 2022 but DO NOT give me an option to move to IM St. George 2022. Which is the race I signed up for in the first place!!!! I even live in Utah! The race is in my freaking backyard!!! The two races are two weeks apart!!!! I reach out to Ironman but of course, no response. All I want is to race the race I paid for. Crickets...
The message is clear...Ironman really doesn't need its customers. Incredible business model.
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http://dontletitdefeatyou.blogspot.com