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I was talking to one of the marketing guys at Niner. He said it was better for them to fly people in and spend a couple days riding bikes with the 30-40 people that really matter, rather than going to trade shows. This probably works if you are a medium to larger company, but good luck if you are small. If you are in a position to actual sell these products you are going to have someone who spends a lot of time getting wined and dined (maybe not the worst thing).
Man the world changes quickly