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ITU now World Triathlon
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I searched and didn't see a thread. Maybe this isn't that exciting? Maybe there's a conversation here for marketing types.

ITU has rebranded as World Triathlon, with a new logo.

https://www.triathlon.org/


If you're into brand development, this twelve-minute video might interest you.


https://www.triathlonlive.tv/videos/world-triathlon-brand-introduction




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Re: ITU now World Triathlon [DieselPete] [ In reply to ]
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They definitely put some thought into that video. It sounds like they are doing something but I'm not sure what it is. I suppose anything will help the sport though. When I always thought of International Triathlon Union it was already World by the word International.

http://www.sfuelsgolonger.com
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Re: ITU now World Triathlon [DieselPete] [ In reply to ]
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That's a whole lot of gobble de gook to say...hey the IAAF changed their name to World Athletics so we said why not...

Washed up footy player turned Triathlete.
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Re: ITU now World Triathlon [DieselPete] [ In reply to ]
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It sounds too much like "World Triathlon Corporation"
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Re: ITU now World Triathlon [jaretj] [ In reply to ]
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jaretj wrote:
It sounds too much like "World Triathlon Corporation"

At least they didn't pick World Triathlon Federation, I suppose.

WTF?
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Re: ITU now World Triathlon [jaretj] [ In reply to ]
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jaretj wrote:
It sounds too much like "World Triathlon Corporation"

The logo hadn't changed, but they had already changed much of their wording over to world triathlon 3 years ago... This has been a long time coming (even the technical official hats the last 3 seasons no longer said ITU, and said Triathlon with the old 3 ring logo built around the O). The good news is that for those who have national team kits and were planning to race worlds in the next year or two, we have a few years before the AG kits will need to have the new logo on them.

In terms of the World Triathlon vs. WTC piece, that's less of an issue, because while the company is WTC, the brand name, and all of the marketing has always been Ironman, not WTC. In fact, I suspect part of the root of the rebrand is to re-assert the federation as THE governing body for triathlon world wide, because many folks in the LD Tri world saw Ironman/WTC as playing that role (Ironman incidentally has partnered with the ITU/World Triathlon for a number of years to help harmonize on rules).

The timing makes sense since there are a bunch of new formats coming out in the next couple of seasons (including AG Sprint/MTR worlds, and a super sprint WC coming to the World Triathlon Championship Final (formerly the Grand Final).
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Re: ITU now World Triathlon [DieselPete] [ In reply to ]
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This has to be the absolute worst brand launch I've ever seen. Could they have possibly created a more boring video? Could they have found a less exciting announcer? "Be your extraordinary" is their answer to "Anything is Possible!"? Ironman must be laughing.
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Re: ITU now World Triathlon [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
This has to be the absolute worst brand launch I've ever seen. Could they have possibly created a more boring video? Could they have found a less exciting announcer? "Be your extraordinary" is their answer to "Anything is Possible!"? Ironman must be laughing.

I can't say that I think much of the new logo either. I preferred the old one.
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Re: ITU now World Triathlon [HuffNPuff] [ In reply to ]
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Could they have found a less exciting announcer?


Been knocking on their door for years, and years!

I'll keep trying!


Steve Fleck @stevefleck | Blog
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Re: ITU now World Triathlon [DieselPete] [ In reply to ]
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DieselPete wrote:
HuffNPuff wrote:
This has to be the absolute worst brand launch I've ever seen. Could they have possibly created a more boring video? Could they have found a less exciting announcer? "Be your extraordinary" is their answer to "Anything is Possible!"? Ironman must be laughing.


I can't say that I think much of the new logo either. I preferred the old one.

Ditto. The new one looks like the first cousin of the Challenge Family logo.
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Re: ITU now World Triathlon [HuffNPuff] [ In reply to ]
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HuffNPuff wrote:
This has to be the absolute worst brand launch I've ever seen. Could they have possibly created a more boring video? Could they have found a less exciting announcer? "Be your extraordinary" is their answer to "Anything is Possible!"? Ironman must be laughing.

It was about 15 minutes too long too.

Washed up footy player turned Triathlete.
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