I pay attention to the big announcements and white papers.
I value independent testing and analysis more. The bottom line for me is that if I am dropping the amount of money it takes to get a high end tri bike, I am going to use (and critically evaluate) every bit of information I can get my hands on.
If I can't get some credible data about the bike, or the major components like wheels I will not consider making a purchase. I also won't consider buying if that data indicates the bike is significantly slower in the wind tunnel.
I value independent testing and analysis more. The bottom line for me is that if I am dropping the amount of money it takes to get a high end tri bike, I am going to use (and critically evaluate) every bit of information I can get my hands on.
If I can't get some credible data about the bike, or the major components like wheels I will not consider making a purchase. I also won't consider buying if that data indicates the bike is significantly slower in the wind tunnel.