However, today, there are no cost savings.
I disagree in general.
The Aeroad CFR Disc Red AXS (e.g. a completely loaded aero road bike) is $9000 USD.
The Trek Madone SLR 9 with Red AXS is $12,500.
Tarmac SL7 with Red is $12,300.
Same with MTB. A Lux CF SLX 9 LTD, an absolute high-end XC bike is $7500. S-Works Epic is $11,500.
The price differentials carry all the way down to entry-level.
I agree that the $12K high end on this bike is about the same as the high end Cervelo, Specialized bikes.
Never buy complete bikes from them, buy separately, save 30%.
Frame - 3700
Handlebar - 300
DA Di2 - 2000
Bontraxger XXX 6 - 2400
Saddle - 200
Total $8750, not $12500.
You can build Speed Concept the same way, it will not be more than $9000 for the top loaded bike.