I've talked to them by phone. Very helpful and very friendly.

I've done business with Hed for some time and have always been impressed with their procducts and what kind people they are. Yeah, it's a big world- and it's all about the $$$ in the business world. But there is something very valuable about calling a company on the phone and having the person who owns it answer and tell you about their products.
Hed has never received the credit they are due either. They basically revolutionized performance wheel design with the deep section aero rim. Huge revolution. Great products, great people, great company.

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Tom Demerly
The Tri Shop.com

[reply]Hed has never received the credit they are due either. They basically revolutionized performance wheel design with the deep section aero rim. Huge revolution.[/reply]

ditto that. they've basically taught the rest of the world how to make a performance bicycle wheel. but they're not, by nature, aggressive people, and therefore not aggressive marketers. they consistently make the best wheels in the world, with a few exceptions in exceptional years, and yet they're not purchased at the same rates as are, say, mavic wheels, or shimano, or bontrager, all of which are in my mind clearly inferior as race wheels.

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Dan Empfield
aka Slowman

I love Hed wheels.I own several of there wheels.Can't wait to use my new 3D and handlebars.That said,I believe the one reason this will never change is the margins are way to small.Ask any shop owner what he pays for an $800 wheelset from Mavic,Trek and the like and couple that with incentives for employees to ride these wheels.Well you get the picture.I think Hed should sell only to LBS's and raise there prices 20%.There well worth it.By the way,I don't own abike store.

I do agree with Cullen that Hed could get 15-20% more for their wheels. Zipp has had a fairly substantial price increase and customers are still lining up for them. Hed could position themselves similarly. Both great products.

Cullen, thanks again for the pistachios- Awesome!
Happy New Year.

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Tom Demerly
The Tri Shop.com

... i blew a rear hub flange on a 1.5 year old HED Deep and Andy at HED sent me out some spokes, a hub and eyelets in no time flat. no haggling, no questions... just an apology and a quick turnaround. they also compensated me for the hassle. great customer service + great product = long term customer.