vonschnapps wrote:
The two hour challenge will get some mention on national news (
Nike’s marketing machine will ensure this). Chicago may get a mention if it’s a slow news day and there’s some human interest story to present. Unless something bad happens, IMWC doesn’t exist outside of Kona. Heck, I don’t think I could even name five male and female pros anymore.
With the closure of Nike Oregon Project you better believe Nike will push any other story containing their name up the headlines if they can. I bet they would promote Kona at this stage if it helps avoid further scrutiny at this point. Actually makes me wonder about the timing of the 1:59 Challenge. If Mo wins in Chicago his connection with NOP will get dragged up again (rightly in my opinion as there is no way he didn't now about Salazar's background before signing up) but headlines for running are extremely limited.