It's the plant based nutrition company called Vega. I've been using their products for close to 10 years now, and am a big fan.
But wasn't last year Amazon? Vega is a much smaller company than Amazon. Interesting to see how much they put in, or alternatively, how much the Amazon deal fell through.
Regardless, I'm happy for the publicity for a company that I really enjoy.
Edit to add: I use their products because they agree with me, and taste good. This is no way an advocate for veganism/vegetarianism/carnivorism/cannibalism/any other isms there are out there. The primary source of protein in my diet is poultry and fish + good steak. I just like their products compared to other whey protein/recovery drinks I've tried.