Here are more pics and including the P3.
The S5 VWD is available with Shimano Dura Ace Di2 for $9,500 or mechanical Dura Ace for $7,500.
The S5 (non VWD) is available with Ultegra Di2 for $5,500 or mechanical Ultegra for $4,300.
The S2 is "entry level" with 105 at $2,800.
The R5 comes with three different build kits - electronic Campy EPS 11-speed for $11,00, Dura Ace Di2 for $9,000 or mechanical DA for $7,000.
The R3 will be available with Ultegra for $3,900 or 105 for $2,600
The P5-Six is the triathlon version (left) and is available with Dura Ace Di2 for $10,000 or SRAM Red for $7,500. The P5-three (right) is UCI legal and is available with Red for $6,000.
The P3 comes with Ultegra for $3,800.
The P2 comes in at $2,600 with an Ultegra group.