In Reply To:
I would agree with you had Tom identified this guy in any way. To all but maybe a handful (if that) of people no one had any idea whose bike it was. It could have Tom's for all anyone knew here. This is no big deal and the reaction to it is hysterical on many levels
No. It basically a matter of respect and ethics. Does not matter whether there has been identification of the owner to the public or not. The owner of the bike saw enough of the pictures to figure out that it was his bike and that is enough.
Tom did not respect his customer, and the people on Slowtwitch did not respect another athlete.
If you have problems following general guidelines for codes of ethics, respect, or personal interaction, I would perhaps recommend attending a seminar or an ethics class at your local college.
I deal with alot of people every day, and trust me, everyone has different levels of what they consider private and personal.